3 Modern Methods for Successfully Boosting Sales Lead Generation In 2021

Top lead generators like The Global Associates understand the fact that maximizing sales lead generation successfully is a tough proposition in the year 2021 with extremely busy decision makers and ever-intensifying global competition making life difficult for the sales organizations. In addition, the internet revolution has ensured that the decision makers have all the needed information at their fingertips now.

One must look beyond the old, worn-out tools for boosting sales lead generation effectively. You don’t have any choice but to find and try out modern-age marketing methods for creating quality opportunities on a regular basis. We discuss here some modern ways to make your lead generation program more effective and result-oriented.

A customer friendly website

Creating and efficiently maintaining a website that is easy to access and easier to navigate can give a big push to your sales lead generation effort. Go for customer-friendly content that has everything people frequently look for. Also, don’t forget to have an intuitive interface. If you do it right, you will be able to draw a lot of visitors and help you create quality leads in abundance.

Well thought out, informative blogs

Blogging can be a powerful tool in the modern times for creating quality opportunities. You can present yourself as an industry leader through well thought out blogs. Your regular columns will project your image as a professional organization capable of solving customer’s specific problems. Use your blogs strategically to discuss the common problems and challenges faced by most customers, and offer solutions and expert opinion in the subsequent blogs. Well thought-out, professionally written blogs will effectively present you as an industry peer. Search engine optimization [SEO] is a great modern tool for increasing traffic to your website that you can later convert into leads.

Social media: The greatest platform

Social media was earlier considered just a wonderful networking platform, but it has gradually become a potent marketing tool. You can make intuitive use of tools offered by social media handles like Twitter, Facebook and LinkedIn to generate quality opportunities in good numbers. Use your presence on the social media more strategically to make the most of the opportunities available. It’s advisable to make optimum use of advertisement tools offered by the platform and pro-actively participate in the specific groups that have people likely to be your leads.

The lead generators must adopt fresh tools and techniques to successfully maximize sales lead generation in this era of uncertainty and intense competition. One can employ these lead generation ideas individually or in tandem to make their effort more effective and result-oriented, and achieve better results.

4 Things Outsourced Lead Generation Services Should not try in 2021

Top companies providing outsourced lead generation services like The Global Associates know perfectly well what common errors they must avoid in the year 2021 which are committed by many salespeople with disastrous results. It’s essential for the providers of outsourced lead generation services in this era of extremely busy decision makers and ever-intensifying global competition to keep their operations simple and efficient in order to successfully create quality opportunities in abundance. Setting unrealistic goals for themselves or their employees, for example, would only harm a company’s prospects.

It’s necessary to understand that prospecting can put too much pressure on your lead generation teams despite the fact that it lays the foundation for increased sales and increased profits. Identifying the reasons why your lead generation campaign is not doing as well as it should is essential; some of the common mistakes you might be committing are discussed below.

· Are you miscalculating the sales cycle?

Many outsourced lead generation services vendors tend to underestimate the sales cycle period that is the time taken from the lead generation process to finally closing the deal. This prompts them to set for themselves goals that are virtually unachievable. It’s a common error to roll in the cycle time for cold call leads, in-bound leads and referrals into a single metric. This will lead you to misjudge a healthy lead as a dead one.

· Are you focusing solely on closing ratios?

You would be committing a costly mistake if you are focusing only on the closing ratios and ignoring the leads waiting in the sales pipeline. It is just as important to monitor the efficiency of each stage of the process. You cannot undermine the importance of Prospecting and lead qualification.

· Is your sales forecasting inaccurate?

Maintaining the efficiency of your program is difficult if you use an unrealistic sales forecast not based on sound principles. Avoid confusion, keep the referrals and in-bound leads separate from the forecasting process of cold call leads. Each of these processes should be evaluated independently.

· Have you failed to identify key stages in the sales process?

It’s essential for outsourced lead generation services providers to identify key stages in the sales process. It can help them frame their strategies based on previous experience. Tracking the projected sales to be generated and sales cycle period of each individual lead will thus become possible. By generating enough data based on the previous experience, you can avoid setting unrealistic goals.

Reputed providers of outsourced lead generation services perform one of the most unenviable jobs in the world, made even tougher and more challenging by the present-day business scenario. You should make it a point to avoid doing certain things that could affect your lead generation program adversely.

3 Main Benefits Offered By Top B2B Telemarketing Services In 2021

The constant endeavor of the top providers of B2B telemarketing services like The Global Associates is to get in direct touch with the customers with the objective of providing your latest company updates, establishing your brand value and expanding your customer base in the year 2021 and beyond.

Experienced vendors offering B2B telemarketing services adopt a personalized approach in order to help their clients obtain targeted customers in an effective manner. However, this doesn’t end just here. A host of other important functions are performed by these professionals for you, like sending invites for company events and reminders for important meetings and appointments etc. We describe below some of the greatest benefits offered by professional telemarketers.

· Creating qualified leads

B2B telemarketing services providers adopt an effective, personalized approach to ensure that more qualified leads come your way, helping you improve your sales results. Their sales executives spend quality time with the customers to explain intricacies about your products or services. They go a step further and empathize with the decision makers to help them identify their real issues. Once the prospect seems interested, you can suggest customized solutions to solve their issues. At an appropriate time, these sales executives schedule appointments between you and the customer, enhancing the chances of deal closing.

· A direct communication link

Telemarketing is a great tool for engaging the customer in direct communication. This enables you to get a direct feedback from them. This communication allows the customers to raise their objections and apprehensions, and gives you an opportunity to satisfy them right then and there. One can convert these queries into sales opportunities with experience and due diligence.

· Customer satisfaction

Customer satisfaction is the bottom-line in this era of ever-intensifying global competition. Top telemarketing professionals specialize in marketing techniques besides possessing excellent communication skills. They assist you in building sustainable business relationships with your customers. Customer satisfaction levels are enhanced through their effective interceptions; building your credibility and helping you win the customers over in quick time.

Reputed providers of B2B telemarketing services possess several potent tools to get you new customers and maintain good relations with existing ones. They create qualified leads in abundance, provide you with a direct communication link to remain in touch with the customers, and keep the customer satisfied by giving a personalized touch to their dealings.