What is a Lead Generation service?
Lead generation is the initiation of consumer interest or enquiry into products or services of a business. It is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Top providers of lead generation and appointment setting services like The Global Associates understand the value of developing sustainable business relationships in order to produce excellent results in the year 2022.
Cold calling has always been a powerful tool for lead generation and appointment setting services professionals, but unfortunately, very few sales reps understand the importance of the effectiveness of the call openers they use. The first few seconds of a cold call have the potential to make or break a lead; calling unprepared with ineffective, hopeless call openers will make you lose some golden opportunities.
Do your homework before calling:
Today’s decision makers have a premium on their time, appointment setter have to live with the fact that they won’t entertain just any sales call. It’s essential to do your homework thoroughly before calling and be prepared to counter their objections. This will allow you to take the process forward. Following are some golden tips to make your call openers more effective.
1. Don’t waste their time
Accept the fact that you might come way down on the customer’s priority list, they have a very limited time at their disposal. Value their time and keep your call short and precise. Otherwise, you have little chance of engaging them in a meaningful conversation.
2. Keep them interested
Make your offer interesting for the prospect if you want them to listen you out till the end. Have something substantial for them every time to avoid hearing that dreaded click at the other end. You must have a package that has something important to offer for their industry with a customized solution to their specific issues or needs.
3. Judge their level of motivation
You just cannot sell anything to a customer unless they are motivated enough. Judge the level of their motivation before investing too much time. In addition, plan a lucrative incentive to make them hear you out.
Life is not a bed of roses for lead generation and appointment setting services providers in this era of extremely busy decision makers and ever-intensifying global competition. Having a set of effective call openers will help you make your approach result-oriented and conversations more meaningful.